The program advocates improvements in four areas to create a positive, distinctive image and economic success for downtown.
Organization: Working with public and private sector community leaders to develop consensus and coordinate resources to revitalize downtown.
Marketing (Promotion): Creating and marketing a positive image of downtown through special events, retail sales, effective advertising and public relations.
Design: Encouraging quality building rehabilitation and construction, signage, public improvements and window displays to improve the appearance of downtown.
Economic Development (Restructuring): Improving the economic base of downtown by strengthening existing businesses, recruiting new businesses and filling vacancies.